Samsung has revealed the prices of its 2026 OLED TVs, and it's clearly gunning for LG

• Five distinct OLED ranges, including the flagship S99H
• Sizes from 42 inches to 83 inches, depending on the model
• From £1,299

Samsung has revealed the UK pricing for its 2026 OLED TVs, and they're very similar to the equivalent LG OLED TVs.

LG's C6 prices start at £1,299 for the 42-inch model, and so do Samsung's for its very impressive S90H model. And other sizes are competitively priced, too.

There are five models in the range: the S85H, S90H, S93H, S95H, and S99H. And the available sizes range from 42 inches (S90H and S93H) to 83 inches (S90H, S93H, and S99H).

The higher the model number, the higher up it is in the range, so the S99H is the flagship OLED here. It delivers very high peak brightness — close to 4,500 nits — and features Samsung's new Floating Layer bezel design. It also has Pantone Validated ArtfulColor for more accurate reproduction of artworks, and it brings the Art Store across to OLED.

Three of the OLEDs in the 2026 range come with Samsung's Glare Free technology, which was previously only available on the S95H; this time, it's on the S99H, S95H, and S90H.

The S99H, S95H, and S90H all feature AI Football Mode just in time for the World Cup, and they also have Samsung's Ultimate Gaming Pack. That combines Motion Xcelerator 165Hz, VRR, and fast-access gaming tools.

All models can be found at various retailers in the UK and on Samsung's own website.

Here's how the prices stack up, and how they compare to LG's C6.

LG C6 prices for 2026

• 42-inches: £1,299
• 48 inches: £1,399
• 55 inches: £1,799
• 65 inches: £2,599
• 77 inches (as C6H): £3,599
• 83 inches: (as C6H): £4,799

As you can see from the following prices, Samsung has priced its OLED range very similarly. That adds to the pressure on LG, we're already seeing from the likes of TCL, whose SQD TVs promise close-to-OLED performance for a lot less money.

Samsung S99H 4K OLED TV

• 55 inches: £2,499
• 65 inches: £3,299
• 77 inches: £4,299
• 83 inches: £6,099

Samsung S95H 4K OLED TV

• 48 inches: £1,799
• 55 inches: £2,399
• 65 inches: £3,199
• 77 inches: £4,199

Samsung S93H 4K OLED TV

• 42 inches: £1,299
• 48 inches: £1,399
• 55 inches: £1,799
• 65 inches: £2,599
• 77 inches: £3,599
• 83 inches: £ tbc

Samsung S90H OLED TV

• 42 inches: £1,299
• 48 inches: £1,399
• 55 inches: £1,799
• 65 inches: £2,599
• 77 inches: £3,599
• 83 inches: £4,799

Samsung S85H 4K OLED TV

• 48 inches: £1,399
• 55 inches: £1,699
• 65 inches: £2,499
• 77 inches: £3,199
• 83 inches: £3,699

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